Did you know that on Father’s Day, 75% of Americans jump into the celebration, making it a big deal? 👨👧👦
Because of its emotional significance, this day is a golden opportunity in e-commerce. Budgets aren't much of a worry, so it's the perfect chance to run exciting campaigns and encourage bigger purchases.
Think about it: the average customer spends about $196 on Father’s Day alone.
And if you're in the clothing business, here's some good news for you.
Since this date comes a little after Mother's Day (one of the biggest sales seasons of the year), many online stores don't get to prepare for this event and miss out on opportunities 👎 But it also brings other shopping chances, since many consumers were also busy and go out to buy Father's Day gifts at the last minute ⏳.
So, how can you make the most of this holiday, whether you have a lot or a little time to prepare? 😄 Let's take a look at some ideas!
Get Your Website Ready 🖥
As the date approaches, why not dress your store to suit the occasion 👔? Let your customers know that they can find beautiful Father's Day gifts in your store as soon as they enter.
You can try out special banners with deals or hot products, pop-ups to catch their attention, blog posts to give them ideas, and above all, remember that there is little time left so they know they should not let time pass by.
Identify Your Target Audience Clearly 🎯
Much like on Valentine’s Day, where data suggests men outspend women on their partners, Father’s Day sees a different trend: it's the women who are the primary purchasers 👩.
It's easy to assume that addressing fathers directly is the right approach, thinking they're the decision-makers. However, in many cases, it's actually someone else who chooses the gift 🎁.
That's why it's essential to segment your campaigns effectively and adjust your messaging to suit the audience you're communicating with.
Remember to Use Social Media 🤳
Social media is a crucial sales channel for e-commerce, so it's essential to leverage it for Father's Day 💪. Our suggestion is to create eye-catching visuals related to Father’s Day, showcasing your products or offering exclusive discounts for a limited time 🎫.
Additionally, it's highly recommended to capitalize on the occasion by launching targeted advertising campaigns 📢 for specific products or hosting giveaways to drive more traffic to your online store. This not only increases traffic but also boosts brand engagement on social media.
Take Advantage of Google Trends 📊
If we check users' searches on Google Trends, we can see that they started to be interested in Father's Day at the beginning of May.
And what do they search for? As well as Google Trends, you can use tools like Answer The Public to see what your potential customers are asking. Here are some examples 👇:
When is Father’s Day?
Should I buy a Father’s Day gift?
How can I surprise my dad on Father’s Day?
What is the most popular gift on Father's Day?
What to buy my husband for Father's Day?
These searches reveal a few key insights 💡:
Customers are eager to surprise their fathers.
They're seeking lists with ideas for gifts, experiences, and even greetings.
They're not just shopping for fathers, but also step-fathers, husbands, and even grandparents.
What can you do? Leverage and use these questions in your content, whether it's blogs, social media posts or email subject lines. Answer their questions, help them, and you'll be much more likely to become their source of gifts this season 🎁.
Essential: Newsletters 📧
Newsletters are your go-to tool for reaching out to your customer base and showcasing the perfect Father’s Day gifts. Customers love it when you simplify their shopping experience 💖, especially if they already know and trust your brand. In such cases, the likelihood of them making a purchase is significantly higher 📈.
Our advice is to send out these campaigns a few days before your other marketing efforts targeting the general public. By doing so, you can lighten your workload ⚡. All purchases, orders, and shipments during this time will help relieve the usual traffic congestion that happens in the days leading up to the event.
If you start early, you can send multiple emails, even a series of ideas with a regular frequency, showcasing different product categories, bundles, and promotions.
Before moving on to the next topic, we would like to make a special mention of your email subjects. Don't underestimate them, use them to your advantage and get creative!
👉 Check this out: Personalized Father's Day emails enjoy a stunning 26% higher open rates and a 14% boost in click-through rates (CTR). Awesome, right?
So, while many opt for simple, generic subject lines like “Father’s Day is Here” or “Top Gifts for Father’s Day”, you may want to go the extra mile by customizing subject lines for specific audience segments 🎯.
For example, you can aim your message in these directions: Dad jokes, different types of dads, dads who claim they "want nothing", varied experiences dads enjoy, and classic dad phrases or sayings.
Believe it or not, this approach could potentially yield a mind-blowing 750% ROI. It's worth a try, isn't it?
Amplify Your Sales with Bundles 📦
Putting together bundles and giving them a big shout-out can work wonders 🍔🍟. Combine a few items and sell them as a set.
But, of course, you've got to convince shoppers to go for the bundles instead of just snagging one item. Offering a deal like "Save 10% when you buy these two products together" can do the trick 🧙♀️. It's a win-win: you're promoting products and clearing out extra inventory.
If you're a Shopify store owner, consider checking out Frequently Bought Together. It's an add-on with free plans available that lets you group items for easy cross-selling and creates a sense of urgency to drive sales.
Enhance Shipping, Returns, and Customer Service 🚚
The logistics process, especially the final delivery, plays a vital role in customer satisfaction. The success of your e-commerce on Father's Day depends on ensuring that, despite the higher volume of shipments, customers receive their products at home without any problems 👍
However, it's impossible to eliminate problems entirely. Therefore, it's crucial to anticipate the percentage of returns and incidents that may arise and prepare to handle them effectively. If you're working with Dropshipping, ensure the supplier provides top-notch service to guarantee optimal delivery of orders.
Boost Last-Minute Sales ⏱
As we mentioned earlier, many customers have a habit of procrastinating their purchases (guilty of charge here 😅). Whether it's due to lack of time, procrastination, or the hope of getting better discounts, a significant portion of shoppers wait until the last minute to make their purchases.
To capitalize on this tendency, consider offering guaranteed 24-hour delivery or even weekend delivery.
Another effective strategy to attract procrastinators is to offer last-minute discounts ⏳. For instance, you could provide a discount code or offer free shipping during the final 24 hours leading up to the big day.
Offer “personalized” products just for Dad ✨
Personalized products are perfect for creating heartfelt connections with your customers, even more so when it comes to gifts for your loved ones 🎁.
There are hundreds of things you can do to make your products personalizable and give your customers the opportunity to create their own unique gifts. From adding photos with their dad, creating family artwork, personalized phrases or messages, and much more 🙌.
📌 Psst… Wanna see some ideas to get some inspiration? Check out this blog.
If you want to break into the wonderful world of product personalization, Customily is the best app to do it, offering unlimited customization options, new features added constantly, and a live preview so your customers can see the product they have created before they buy it, among many other things!
If you have a Shopify store or are selling on Etsy, you can try it for free for 9 days. And don't worry, if you're using another e-commerce platform, we'll be there to help you too, just book a free demo here.
Let’s personalize Father's Day together! 💫
ABOUT THE PUBLISHER
Customily Product Personalizer is the best solution to sell personalized products, both in the e-commerce and the print-on-demand market. With the widest range of personalization tools, free clipart designs, realistic live previews that increase conversions, and printing files that help you automate your printing business; Customily is the ally you need to boost your profit margins in a high-competitive market.
Visit our website to learn more about us.
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