If you create custom clipart and patterns for Customily, you can elevate your personalized products, offering unique designs that your audience will love 💜
Follow these tips to add a personal touch to your products and boost your sales! 🚀
Tips to create your own designs & patterns
1. The first and most important step is to understand your audience. If you don't know what your customers want or need, you won’t be able to offer the right products and designs, and consequently, you won’t convert. Think about what type of designs your customers would like, whether it's holiday-themed clipart, specific patterns, or custom monograms.
Consider offering seasonal designs and patterns that align with your audience’s lifestyle or interests. For example, Holiday-themed clipart can drive significant engagement during peak shopping seasons like Christmas, and New Year, or niche holidays like Valentine’s Day and Halloween. Don’t add random designs just to fill your product catalog; instead, focus on offering high-quality, relevant options that resonate with your audience.
2. Offer customizable clipart options. You can make your clipart customizable by allowing customers to change colors, add initials, or include names. For example, if you have a set of holiday ornaments, customers could personalize the colors and add family names.
Create clipart sets with variations so customers have a selection to choose from. This will increase engagement and help customers find something they love.
3. Regardless of the types of clipart or patterns you offer, always stay consistent with your brand style. Ensure your clipart and patterns align with your brand’s overall aesthetic. This helps create a cohesive collection of products that customers will recognize and trust.
4. Once you know what you want to offer, use Customily’s design interface. Customily allows you to upload your custom artwork, clipart, and patterns directly to their platform. You can add clipart for customers to choose from or offer pre-designed patterns that they can personalize with their names or favorite colors. Use vector-based formats like SVG or high-resolution PNG for better quality across different products.
5. It is always advisable to test the designs first. Use mockups to see how your designs will look on different products. Customily offers a live preview tool, so your customers can visualize the personalization of the product before purchasing.
6. When your products and designs are ready, create a marketing campaign for your custom clipart and patterns. Highlight the personalization options in your marketing campaigns. Show examples of how a customer can change elements to make the design their own. Create limited-time or holiday-themed patterns to create urgency and appeal to seasonal buyers.
How to create your own clipart
Creating your clipart can be a rewarding process that allows you to add a unique and personal touch to your products. It's a very attractive process. The first step is choosing the design tool you are going to use, which can be Photoshop, Adobe Illustrator, Canva, or Procreate, among others, depending on your level of expertise. Each offers various features for different levels of design experience.
Secondly, it is important to understand the difference between vector clipart, which is created with paths, points, and shapes, and can be resized infinitely without losing quality, and raster clipart, which is based on pixels, so the quality degrades when resized. For product designs, vector clipart is usually the best choice because it maintains quality regardless of the product’s size.
To create your designs from scratch, it is a good idea to start sketching. If you're going for a hand-drawn clipart, start with simple sketches. Try to use simple shapes and lines because they are easy to manipulate. Always create multiple variations to offer customers different options by creating various styles or versions of your clipart, such as different color schemes, patterns, or shapes.
Finally, save your file in the correct format, and always test your designs on various mockups to ensure the clipart scales properly, looks good on different backgrounds and complements your product's aesthetic.
How do I integrate my clipart into my online store?
To include clipart as personalization options in your store, simply upload them to Customily for use as design elements. Customers can choose from your clipart library to create personalized products.
Make sure you have added Customily to your e-commerce platform. Then, connect Customily to your preferred print-on-demand provider (Printful, Printify, ShineOn, etc.) using an API key. This way you can guarantee a smooth workflow between the two services.
Once the connection is established, you can start uploading your clipart and designing customizable products with Customily’s design tool.
Once your designs are ready, you can select products from your print-on-demand provider’s catalog directly within Customily and apply your design templates and clipart, which can include personalization options like text or image customization, to the products in your store.
When a customer personalizes an item and places an order, Customily will generate a print-ready file that can be automatically sent to your print-on-demand provider for production and shipping.
Creating and integrating custom clipart and patterns can significantly enhance your product offerings, setting your shop apart from competitors. Understanding your audience, offering customization, maintaining brand consistency, and using the right tools can help you create unique products that resonate with customers and boost sales.
Happy customizing! 💫
ABOUT THE PUBLISHER
Customily Product Personalizer is the best solution to sell personalized products, both in the e-commerce and the print-on-demand market. With the widest range of personalization tools, free clipart designs, realistic live previews that increase conversions, and printing files that help you automate your printing business; Customily is the ally you need to boost your profit margins in a high-competitive market.
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