Do you own an online store and wonder if offering personalization to your customers would increase your sales? ✨

We talked with Alexis Schneider, Marketing Director of OTG 247, who shared their success story with us! They have been using Customily personalization software since 2022 to transform the way they sell personalized products. Let's learn how! 😉

Behind the Brand: The OTG 247 Story

OTG 247 (On The Go, Twenty-Four Seven) is a female-owned and operated small business that designs what all women dream of: organizational bags to organize and protect the inside of women’s totes, suitcases, backpacks, and more. Their mission is to simplify life on the go while maintaining style and functionality.

Founded in 2016 by Amie Swan in West Palm Beach, Florida, OTG 247 has grown rapidly by providing customers with high-quality, fashionable, and practical solutions for everyday organizations. Their commitment to custom products has allowed them to stand out in a competitive market.

Discover how Customily and OTG 247 worked together to offer high-quality personalized bags

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How OTG 247 found Customily

A few years ago, OTG 247 was looking for a solution to offer personalization to their customers in a seamless and visually appealing way. Initially, they started personalizing their products in collaboration with resorts, country clubs, and wholesalers who wanted to feature their branding on OTG’s bags.

Seeing the potential in personalization, OTG 247 decided to extend this offering to their online customers, which led them to search for a tool that would integrate smoothly with their Shopify store. That search led them to Customily through the Shopify App Store, the leading product customizer that fitted their needs perfectly.

The Challenge

Once they decided to extend customizable products to their online clients, the main challenge OTG 247 faced was keeping the high-quality standards of their products while offering personalization.

In order to make it possible, they decided to implement a personalization tool that was easy to use for customers while maintaining quality.

They knew they needed a platform that would allow them to:

• Offer text and image personalization on their bags.
• Ensure an intuitive and seamless user experience.
• Manage a large product catalog with over 50 customizable items.
• Maintain brand identity while expanding personalization options.

Implementation and tools used

OTG 247 initially tried another tool for the personalization process. However, they found that Customily’s tools provided a superior experience, not only because of the personalization features it offers but also because of user experience and final product quality.

The features that proved most useful included:

• Custom image and text placement tools for customers to easily personalize products: Customers can choose the colors, images, and fonts they fancy to include in their designs, and can create their own designs by placing these features the way they want.

• A well-organized library and category system for managing logos and designs: OTG 247 found it really helpful to have all the materials and designs easily classified in Customily's libraries. This way, they are easy to find and use.

• CMYK color mode printing for high-quality results: This printing option was key for the brand since it guarantees high-quality full-color images.

• A product customizer that streamlined the entire customization process: Customily has been part of the personalization process from beginning to end.

• Continuous app improvements and dedicated customer support: The fact that Customily is always making improvements to its software and that customer service is always reachable and eager to help made a real difference.

Results and Impact

The impact of Customily on OTG 247’s business has been significant:

✅ The personalized products now account for up to 20% of OTG 247’s total sales.

✅ They have enhanced customer satisfaction due to the ability to customize products easily.

✅ The engagement and retention among customers looking for unique custom products has increased significantly.

✅ Customily is a seamless and efficient product personalizer that has simplified the ordering process.

Looking ahead

One of the biggest challenges in personalization is balancing variety with simplicity. The more options our customers have, the more overwhelming can be the experience. However, with personalization tools like Customily, customers can focus on what they want and need and work on that specific design.

OTG 247 aims to refine its customization options to prevent customer decision fatigue, while still offering a diverse range of designs. They plan to continue optimizing their customization tools and expanding their product line to make it even easier for customers to customize their products.

Why choose Customily’s product personalizer feature?

OTG 247 chose Customily primarily for its outstanding customer support and intuitive features. Unlike other solutions, Customily provided a seamless onboarding experience, ensuring that OTG 247 could implement personalization smoothly across its product range.

Their experience highlights how a strong partnership with the right product customizer can significantly impact sales and customer satisfaction. By using Customily, OTG 247 has successfully given their customers the ability to personalize products with ease, making their brand even more appealing in the custom products market.

If you own an online shop and would like to give it a turn to sell your custom products seamlessly and increase your profits, Customily is the perfect partner for you. Contact us, we’ll be delighted to take part in your store's journey!

Let’s customize the world together! ✨‍