Printify vs ShineOn Print-On-Demand: Which One Should I Choose?

ShineOn and Printify are two well-known print-on-demand services that serve different needs within the e-commerce world. Let’s compare their features, product offerings, integrations, and overall business models to decide which of the two POD providers may be the best partner for your business 😉

1) Product Offering

• ShineOn's print-on-demand service specializes in personalized jewelry and gift items often used for special occasions like weddings, birthdays, and holidays. Their product catalog focuses on high-margin, customizable products like necklaces, bracelets, watches, and other jewelry items, often including customized engraving or message cards. Although their offer range has expanded in the last months adding products like apparel, home goods, and stationery, it is narrower than Printify’s offer since it is more specialized, appealing to sellers who want to focus on the gifts market.

  
  

• In contrast, Printify offers a wide variety of products across multiple categories, including clothes like T-shirts and hoodies, accessories, like bags and hats, home decor such as posters and mugs, and much more. Although Printify is not so specific as ShineOn as regards the products you can offer, its extensive catalog offers thousands of products sourced from multiple print providers and this diversity allows shop owners to aim at a wide variety of markets.

  
  

These two print on demand providers operate differently, making it easier for you to decide which one best suits your business.

2) Quality and customization

• On one hand, ShineOn is known for high-quality jewelry and gifts with options for detailed customization. Their focus on the gift market allows them to ensure better quality control although extensive customization options are available, particularly with engraving and personalized message cards, which are key selling points for their products.

• On the other hand, Printify’s product quality varies depending on the print provider. Since Printify is a marketplace of print providers, the quality control is decentralized and depends on the provider selected. Printify offers basic customization options such as printing designs on various products. 

  
  

To improve your offerings, consider connecting your online store with a customization tool like Customily, to provide endless personalization options to your customers.

3) Integration and user-friendly platform

• ShineOn print-on-demand integrates with major e-commerce platforms like Shopify and Etsy. Their platform is relatively simple and focuses on selling personalized jewelry and gifts easily. The ShineOn user interface is simplified so that you can focus on your specific product range, making it uncomplicated and efficient to create and manage products.

  
  

• However, contrary to ShineOn, Printify supports a wider range of integrations due to its broader product offerings so it integrates with several e-commerce platforms and product personalizers, including Shopify, Etsy, WooCommerce, eBay, and more. Printify’s interface is user-friendly but can be overwhelming due to the great number of product options and print providers you have to choose from. It is always advisable to select the products you want to offer in your shop to make it a more user-friendly experience for your customers.

  
  

Although the options may be different for each provider, in the two cases you will be able to connect your e-commerce platform to a product personalizer tool and enrich your customer’s experience.

4) Pricing and margins

• ShineOn typically offers high-margin products due to the nature of their personalized gifts. The initial cost per item may be higher, but the potential selling price is also higher, which can result in substantial profits. Margins can be quite favorable, especially on personalized items. ShineOn’s product cost structure is designed to maximize profit for sellers in the jewelry niche. Additionally, you can also take advantage of the subscriptions which will give you extra discounts to make your profit even better.

• Printify’s pricing varies widely based on the print provider and product chosen. The service operates on a freemium model, with a premium subscription offering discounts on products. Margins can be thinner, especially for common products like T-shirts, where competition is fierce. However, sellers have more flexibility to set prices across a wide range of products. The more unique the products, the more you can charge, and that’s why using customizing software like Customily can help you offer unlimited unique options.

  
  

Make sure you choose the one that is going to guarantee the biggest profits.

5) Fulfillment and shipping

• ShineOn handles fulfillment in-house, ensuring consistent quality and faster shipping times for jewelry and gift items. ShineOn offers global shipping, with different options depending on the destination. As it happens with regular shipping, times can vary, but the company generally provides reliable delivery for their products.

  
  

• With a different shipping system, Printify relies on a network of independent print providers located in various regions. This can make shipping options and times vary depending on the print provider and destination. Some providers offer faster shipping at a higher cost, while others may be slower but cheaper.

  
  

As it happens with most print-on-demand services, you will not need to worry about delivery, since the providers will do all the job for you.

6) Customer support

• ShineOn print-on-demand offers dedicated support for its sellers, and it also provides resources like tutorials and marketing tips to help them succeed in the personalized gifts niche. 

  
  

• Printify provides customer support via chat and email. Support quality can vary, but they offer resources like help articles and a community forum. They also provide customer service tailored to different print providers. 

  
  

Although they offer different tools, you will be provided with all the information and support you need to make your business a successful one.

Printify or ShineOn print-on-demand service?

If you are an entrepreneur looking to specialize in jewelry and personalized gifts with high margins, ShineOn is a better print-on-demand option due to its specialized product offering, quality control, and customization features.

However, if you need a broad range of products and prefer flexibility in choosing suppliers and managing costs, Printify is a more versatile platform. It is ideal for sellers looking to diversify across multiple product categories.

Whether you choose ShineOn or Printify, bear in mind that to boost your customers’ shopping experience and make a real difference from your competitors, adding a product customizer like Customily can enhance the products you offer 🔥

Choose your niche, try your personalization tools with each provider, and start the entrepreneur journey!

Happy Customizing! 💫

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ABOUT THE PUBLISHER

Customily Product Personalizer is the best solution to sell personalized products, both in the e-commerce and the print-on-demand market. With the widest range of personalization tools, free clipart designs, realistic live previews that increase conversions, and printing files that help you automate your printing business; Customily is the ally you need to boost your profit margins in a high-competitive market.

Visit our website to learn more about us.

Or try it for FREE on Shopify.

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