When considering the right winter items, it’s important to think about what winter represents: cold, stillness, renewal, coziness, and reflection. As winter is a season for family union, holiday celebrations, and staying warm, many great seasonal items can be offered during this period of the year to increase sales.
Discover which are the customizable seasonal products that you can offer in your online store ❄️☃️
What sells best during winter?
During the winter season, specific categories of products see significant sales increases due to factors like cold weather and holiday shopping.
Warm apparel is in first position since Winter clothing sales typically increase by 30-50% during November and December. In 2021, the global winter wear market was valued at $268 billion, with significant demand for coats, sweaters, and accessories. Additionally, items like hoodies, T-shirts, and socks have become popular because they are ideal for customization, allowing customers to create cozy, unique looks.
Millions of dollars are spent annually on holiday decorations, with Christmas trees, lights, and ornaments being top sellers. 86% of customers decorate for the holidays, driving a seasonal surge in home décor sales.
In addition to decorations, holiday gifts rank third in terms of annual sales. Many consumers prefer buying gift sets, especially personalized and bundled options.
Sales of boots and winter shoes increase by 20-25% during the cold months. Within this category, we can find slippers, usually chosen as presents and perfect to customize.
Hot beverage sales, especially coffee, and hot chocolate, see a 10-15% increase during winter. These sales are accompanied by matching products like cups and tumblers which have become a tendency on social media in the last few years.
Books and board games are key to spending a comfortable winter at home and that’s why they rank among the favorite items for winter purchases.
10 categories with the best customizable items to sell in winter
Apparel:
Hoodies, T-shirts, and socks are a top choice for customization. It is always a good idea to offer options like personalized text, monograms, or holiday-themed graphics. Custom scarves and Christmas stockings, embroidered with names or initials, are also great for gifting. Personalized beanies, gloves, and even winter jackets could be added to the mix for premium options.
Holiday ornaments:
They remain one of customers' favorite Christmas items. Customizing them with family names, special dates, and photos makes them even more special and attracts buyers. Ornaments shaped like snowflakes, reindeer, or mini stockings are customer favorites.
Home Décor:
Since people love feeling that Christmas is in the air and everywhere, home decor is key to feeling the Christmas spirit in every corner of the house. Home décor items like customizable coasters with family names or holiday quotes are perfect for winter parties. Offer decorative pillows with winter landscapes or festive sayings. Customizable throw blankets, festive doormats, or wall plaques featuring winter or holiday motifs would enhance this category.
Mugs and drinkware:
Mugs, especially customized ones, are among the best-selling items during the colder months. Mugs with holiday-themed designs, family photos, or funny winter quotes are a huge hit. Expand this category to include customizable thermoses, insulated water bottles, and wine glasses with festive etchings.
Games:
Families love spending time indoors during winter. Personalized puzzles with a family photo or custom playing cards with holiday themes are great gift ideas. Create customizable board games or jigsaw puzzles with winter landscapes or family portraits for an extra unique touch.
Gifts and toys:
Customizable teddy bears with embroidered names or a personalized apron for the home chef make great gifts. You could even add holiday-themed aprons for seasonal cooking. Other alternatives to consider are customizable plush toys, personalized toy storage bins for kids, or even holiday-themed dolls with unique outfits and names.
Calendars:
Personalized wall or desk calendars are popular items, especially when customized with personal photos, quotes, or important dates like birthdays and anniversaries. Expand to planners or journals with customizable covers for those who like to plan or record their daily activities.
Gift cards:
Gift cards are still very popular among holiday gifts and they can be made more personal by offering custom packaging or messages that reflect the recipient's personality. Customizable gift wrapping paper, gift bags, and gift tags with the recipient’s name or a holiday greeting can create a unique gifting experience.
Bags:
Who doesn’t like receiving a customized tote bag, backpack, or travel bag as a present? With sustainability in mind, it is a perfect option to offer customizable tote bags with names, holiday artwork, or family pictures. Winter-specific travel bags for holiday trips or personalized reusable shopping bags for the eco-conscious customer.
Stationery and office supplies:
Personalized notebooks, pens, and notepads are great for students, professionals, or as gifts. Holiday-themed stationery sets with custom designs, personalized holiday cards, or even customized planners for the new year are excellent additions to the winter season.
How to sell personalized winter items with Customily
The first step to the successful integration of Customily and a print-on-demand provider into your online store is to start by adding Customily to your e-commerce platform 😊
After that, you must connect Customily to your selected POD provider using an API key. This will guarantee a seamless interaction between both services. Finally, once everything is connected, Customily's design tool will be available for you to create customizable products!
With Customily, you can choose items that are at your disposal in your print-on-demand provider’s catalog and apply any design templates you want to offer customization features such as text or image. If you want more options, you can use Customily’s pre-made designs to quickly provide customizable products. Once a customer personalizes an item and places an order, Customily generates a print-ready file that is sent to your POD provider for production and fulfillment. This last step is automatic, so you do not have to worry about it 😉
Winter represents a unique opportunity to offer customers warm, cozy, and festive products tailored to the season’s demand ❄️
Using tools like Customily and partnering with POD providers simplifies the process of offering personalized options, allowing your business to meet the latest trends.
Embrace these ideas to drive sales and create memorable experiences for your customers in this special season! ☃️
Happy customizing! ❄️
ABOUT THE PUBLISHER
Customily Product Personalizer is the best solution to sell personalized products, both in the e-commerce and the print-on-demand market. With the widest range of personalization tools, free clipart designs, realistic live previews that increase conversions, and printing files that help you automate your printing business; Customily is the ally you need to boost your profit margins in a high-competitive market.
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