It's time to start a new year! 🎇 2023 is almost here, and it's the perfect excuse to develop new plans and strategies. For any business, no matter what you do, being one step ahead can make all the difference, so planning ahead for action will be key to your 2023's marketing plan.
If you have an online store, a marketing calendar is an indispensable part of keeping track of the most important dates of the year. Therefore, we created a special e-commerce edition with all the important dates and occasions that you should keep in mind when preparing your strategy for next year.
Throughout the year, many special events are celebrated and commemorated. Events, commercial dates, national dates, and international or local days that could help your business sell and scale more 🚀
Why is it important to have a marketing calendar?
With a marketing calendar 📅 like the one in this article (don't forget to download it at the end!), you can quickly identify important dates for your brand and your customers.
By selecting the dates that best fit your market niche and incorporating them into your marketing strategy, you can plan themed campaigns and special segmented promotions.
But that's not all: It’ll also help you create interesting, attractive, and up-to-date content that will help you ride the wave of trends 🌊 and connect with your audience through social networks, emails, or any other channels you use.
From a branding perspective, designing specific communications on brand-relevant dates underscores your values and interests in your audience. Remember that not every communication needs to be followed by a specific sales promotion. Therefore, choosing the days that fit your brand is important.
How to download the marketing calendar for 2023?
The good news is that Customily's team has done the hard work for you 💪
To save you time, we've put together a marketing calendar for 2023 with the most important dates in the e-commerce world!
You can download it at the end of this article, but for now, just keep reading! 😉
We still have a lot of tips to help you 👇
January
We like to think that everything can change from one day to the next, and the beginning of the new year is a new dawn. New resolutions, new goals, new beginnings, new promises to ourselves.
Lists of goals, challenges, and new habits associated with the niche your online store is focused on are an example of content that works very well at this time. Analyze how your products can help your customers fulfill their resolutions and use the motivation of your audience to increase your sales.
Special dates of the month to keep in mind:
📌 1st - New Year's Day
📌 3rd - Tolkien World day
📌 16th - Martin Luther King Day / Blue Monday
📌 24th - International Day of Education
📌 27th - International Day of Commemoration in Memory of the Victims of the Holocaust
February
We could call it the month of love 💕 If January is an impasse, February represents the return to the ring. Chocolates, flowers 🌼, personalized gifts, and anything else you can think of to celebrate love are welcome.
But wait, don't forget the bachelors and bachelorettes, many also celebrate this day with their friends and pets just to take the fight to Valentine's Day (and this can also be an opportunity to increase your sales).
Special dates of the month to keep in mind:
📌 1st - National Freedom Day
📌 11th - International Day of Women and Girls in Science
📌 14th - Valentine's Day 💕
March
March has some interesting days to offer, and it's also the month we say goodbye to winter to finally welcome some sunshine and warmth 💐
It's a month where we can get serious about anti-discrimination, talk about the history and role of women, and also have fun with St. Patrick's Day 🍻
Special dates of the month to keep in mind:
📌 8th - International Women's Day
📌 17th - Saint Patrick's Day
📌 20th - International Day of Happiness
📌 21st - Beginning of Spring Season 💐
📌 21st - International Day for the Elimination of Racial Discrimination
April
April might seem like a quiet month, but you can always find a good reason to celebrate (and shop). Also, keep in mind that there are some key shopping dates coming ahead (like Mother's and Father's Day) so it could be a great opportunity to start preparing for them.
Special dates of the month to keep in mind:
📌 2nd - World Autism Awareness Day
📌 9th - Easter Sunday
📌 21st - World Creativity and Innovation Day
📌 22th - Earth Day
May
This is the month of the mother 👩👦 so get ready for the personalized gifts that all the sons and daughters (and desperate husbands) will want to buy.
But not only that. International Worker’s Day is also celebrated, and while there may not be peak sales on this day, it's worth considering in your communications.
And if you sell, for example, apparel or mugs, you should pay attention to Star Wars Day.
A great idea for such a date is giving your customers the opportunity to customize their products in your store, and you won't find anything better than Customily to do that. If you want to know how don't hesitate to request your free demo here. Trust us, the force will be with you in your sales! 😉
Special dates of the month to keep in mind:
📌 1st - International Workers' Day
📌 4th - Star Wars Day
📌 14th - Mother's Day 👩🏻
📌 22nd - International Day for Biological Diversity
📌 29th - Memorial Day
June
If May is the month of mothers, June is the month of fathers 👨👧 And we all know that moms put more effort into finding the best gift, so don't forget to be there on this day.
Need some ideas to sell? Check out this article we prepared for you 😉
June is also the official start of summer 🌞, and many take the opportunity to go on vacation. What do you have to offer them?
Special dates of the month to keep in mind:
📌 5th - World Environment Day
📌 18th - Father's Day 🧔🏻♂️
📌 21st - Beginning of Summer Season 🌞
July
Here begins the second half of the year, and it does so with a very important national date for the US, Independence Day 🗽You can expect lots of people wanting to personalize their favorite gifts with stars and the classic red and blue colors, so don't miss this opportunity.
Special dates of the month to keep in mind:
📌 4th - US Independence Day 🗽
📌 7th - World Chocolate Day
📌 17th - World Emoji Day
📌 30th - International Day of Friendship
August
August is a month of fun and crazy dates, where we can get as creative as we want.
Pay attention to this! 💥 It's becoming more and more fashionable by the day to buy personalized products from and for pets. So if you don't sell personalized products yet, we suggest you start now. Not sure how? Book a free demo and the Customily team will help you.
Special dates of the month to keep in mind:
📌 5th - International Beer Day
📌 8th - International Cat Day 😺
📌 19th - World Photo Day
📌 25th - US National Burger Day
📌 26th - International Dog Day 🐶
September
Autumn 🍁 has arrived! And with it, we begin to FALL into the end of the year.
It's not a busy month, but don't fall asleep, because your quiet days end here.
Special dates of the month to keep in mind:
📌 4th - US Labor Day
📌 21st - Beginning of Fall Season 🍁
📌 27th - World Tourism Day
October
Yes! We're finally in the spookiest month of the year 🎃👻
Costumes, sweet treats, gifts, pure fun! Looking for ideas to sell for these dates? You might be interested in this article.
Here begins a ladder full of sensations, runs, and lots of hard work. But if you play your cards right, it pays off! 😉
Special dates of the month to keep in mind:
📌 1st - Coffee Day
📌 2nd - World Smile Day
📌 5th - World Teacher's Day
📌 9th - Columbus Day
📌 20th - Get to know Customers Day
📌 31st - Halloween 🎃
November
With the arrival of Black Friday and Cyber Monday, the Holiday Season kicks off, the time of year with the highest sales spikes 📈
No matter what your sales have looked like so far, they're nothing compared to what's coming now. It's important to prepare in advance, plan your communication strategy, and make sure your online store is running at full speed.
Don't worry, we've already prepared content to help you and we'll always keep it updated. Start by checking out this article to get up to speed.
Special dates of the month to keep in mind:
📌 4th - International Marketing Day
📌 23th - US Thanksgiving Day
📌 24th - Black Friday 💥
📌 27th - Cyber Monday
December
December can be a very complex month. You haven't quite recovered from November and Santa 🎅 is already coming down your chimney.
If you have been paying attention to all the information we give you here, you will get to December fully prepared to rock your sales. Make sure this is the case because this is the best opportunity of the year to grow your business. You've come this far, it's time to go the extra mile 🏃♂
If you've run out of ideas for your print-on-demand products for Christmas, here are some awesome ones! 🎄
Special dates of the month to keep in mind:
📌 14th - US Free Shipping Day
📌 21st - Beginning of Winter Season ❄️
📌 23th - US Super Saturday
📌 24th - Christmas Eve 🎁
📌 25th - Christmas Day 🎄
📌 31st - New Year's Eve ✨
Have you decided which special days to include in your 2023 marketing calendar?
Every special date offers the opportunity to increase brand awareness, boost sales, and build loyalty with your audience, so take advantage of it as long as it's consistent with your company's values.
Participating in events or dates that connect with your brand will help solidify it in front of your target audience and give you greater visibility.
For better results, you should prepare your marketing campaigns in advance and take into account the different communication channels: from your store's blog to banners, social media, and emails.
📌 Thanks for reading so far! Don't forget to download your full calendar HERE 👇🏻👇🏻
Is there a special event or day we haven't included in this 2023 marketing calendar that deserves a spot on this list? Tell us about it in the comments below!
If you're interested in selling personalized products this new year, check out Customily!
We can help you increase your sales by offering you the most powerful personalization tools on the market 😉 you can try Customily free for 9 days on your Shopify or Etsy store here, or if you have other e-commerce platforms you can ask for a free demo here!
Happy 2023 and Happy Customizing! ✨
ABOUT THE PUBLISHER
Customily Product Personalizer is the best solution to sell personalized products, both in the e-commerce and the print-on-demand market. With the widest range of personalization tools, free clipart designs, realistic live previews that increase conversions, and printing files that help you automate your printing business; Customily is the ally you need to boost your profit margins in a high-competitive market.
Visit our website to learn more about us.
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